Vertical SaaS vs Horizontal SaaS: Which Model Wins in 2025?
both can win—but for different reasons. In 2025, vertical SaaS tends to win on depth, workflow fit, compliance, and data moats within a niche, while horizontal SaaS wins on breadth, ecosystem leverage, and platform effects. The “best” model depends on ICP, channel, and defensibility strategy. Many of the strongest companies blend the two: start vertical … Read more