AI‑powered personalization lifts activation, expansion, and retention by tailoring content, product surfaces, and timing to each user or account. Winning teams pair strong data foundations and experimentation with strict governance so personalization is useful, trustworthy, and safe. Why personalization pays Personalization surfaces that move metrics Data and architecture blueprint Product patterns that work AI techniques … Read more
Generic experiences no longer cut it. AI‑driven personalization turns the same product into many context‑aware products—adapting flows, content, and recommendations to each user, role, and account. Done right, it accelerates activation, deepens habitual use, and drives expansion while respecting privacy and governance. What’s changed—and why it matters High‑impact personalization use cases Principles for effective personalization … Read more
SaaS is reshaping e-commerce by making storefronts more modular, intelligent, and globally scalable. Several trends are converging in 2025 that change how brands build, optimize, and expand their digital commerce stacks. 1) Composable and headless architectures go mainstream 2) AI-powered personalization becomes table stakes 3) PWAs and performance-first design 4) Omnichannel, social, and live shopping … Read more