SaaS Aggregators: The New Growth Engine?
SaaS aggregators—marketplaces, integration hubs, app directories, and bundled procurement platforms—are becoming powerful distribution and retention levers. They compress discovery, evaluation, purchase, and integration into a single motion, shifting power from standalone vendors to ecosystems that own the customer relationship. What “aggregators” mean in SaaS Why aggregators matter now How aggregators drive growth Playbook to win … Read more