The Importance of ARR and MRR for SaaS Investors
Introduction For SaaS investors and founders, Annual Recurring Revenue (ARR) and Monthly Recurring Revenue (MRR) are foundational metrics for assessing financial health, growth prospects, and investment potential. These KPIs deliver transparency, predictability, and deep insight into a company’s revenue streams—enabling smarter decisions, valuations, and market strategies in a subscription-driven landscape. 1. What Are ARR and … Read more