Behavior-Based Emails

Introduction Turning trial users into committed paying customers is crucial for SaaS growth—and one of its biggest challenges. With average trial-to-paid conversion rates between 14–25% (though some best-in-class companies reach 40%+), optimizing this funnel impacts revenue, retention, and long-term success. Here’s how SaaS platforms can systematically improve their conversion rates and unlock more growth. 1. … Read more