The Rise of Gamification in SaaS Products

Gamification has moved from badges and leaderboards to outcome‑oriented behavior design that accelerates onboarding, builds habits, and surfaces value faster. In modern SaaS, game mechanics are embedded into core workflows, grounded in analytics and psychology, and governed to avoid dark patterns—driving measurable improvements in activation, adoption, and retention. Why gamification is surging in SaaS now … Read more