SaaS companies are increasingly packaging the intelligence generated by their platforms into Data‑as‑a‑Service offerings—APIs, benchmarks, enrichment feeds, and embedded insights that customers can consume outside the core UI. This shifts software from a workflow tool into a source of market intelligence and operational leverage, creating new revenue lines and deeper stickiness. Why DaaS is accelerating … Read more
Investor appetite is back—but disciplined. In 2025, VCs prioritize efficient growth, clear paths to profitability, and AI-native advantages. Rounds are happening at higher maturity thresholds than past cycles, so the startups that win are those that show durable traction, sharp metrics, and a repeatable GTM engine, not just vision. What investors care about in 2025 … Read more
Introduction Net Promoter Score (NPS) is one of the most widely used metrics for gauging customer loyalty, but it’s also one of the most misunderstood. Used poorly, it becomes a vanity number on a dashboard. Used well, it’s a powerful operating mechanism to prioritize product improvements, reduce churn, and drive expansion. For SaaS companies—where recurring … Read more