AI elevates social listening from manual monitoring to an automated, insight-to-action engine that surfaces the right conversations, explains what’s driving them, and routes recommended actions in real time. Without needing to read every post, teams gain faster awareness, richer context, and stronger outcomes across brand, product, and CX. Why it matters What AI adds Platform … Read more
Generative AI is transforming how text, images, audio, and video are produced—shifting content operations from manual drafting to AI‑accelerated, human‑edited workflows that deliver personalized, on‑brand assets at unprecedented speed and scale. As adoption surges, organizations pair productivity gains with safeguards like watermarking, disclosure, and IP‑aware processes to preserve trust and authenticity across channels. Why this … Read more
Hyper‑personalization works only when it’s governed. The durable pattern: ground targeting and creatives in permissioned, consented first‑party data plus privacy‑safe context; use calibrated models to predict propensity and incremental lift, rank creatives and channels, and adapt bids in real time; simulate business impact, fairness, and brand‑safety risk; then execute only typed, policy‑checked actions—segment syncs, bids, … Read more