For years, the development philosophy for many Software-as-a-Service (SaaS) companies was simple and linear: build a great product, create a beautiful user interface (UI), and then, if time and resources permitted, create an Application Programming Interface (API) as an afterthought—a secondary feature for a handful of power users who wanted to connect to other tools. … Read more
In the hyper-competitive world of Software-as-a-Service (SaaS), there is no single lever more powerful, more misunderstood, and more potentially catastrophic than pricing. It is not a mere number on a webpage; it is the silent narrator of your company’s story. It communicates your value, defines your target customer, dictates your growth trajectory, and, more often than … Read more
For the better part of a decade, the Software-as-a-Service (SaaS) industry has been obsessed with a single, intoxicating metric: growth. The prevailing narrative, fueled by venture capital and a “growth-at-all-costs” mentality, was centered almost entirely on customer acquisition. The heroes of the SaaS world were the companies with the fastest-growing user numbers, the biggest marketing budgets, and … Read more
For generations, a great wall stood between a brilliant idea and a viable business. That wall was built of code. To launch a software company, you needed one of two things: the rare, specialized skill of a software engineer or the vast amounts of capital required to hire a team of them. This created a … Read more
For most of human history, our physical world has been mute. The machines in our factories, the infrastructure of our cities, and the crops in our fields operated in a silent, analog realm, largely disconnected from the digital universe of software. The digital world could analyze the past, but it couldn’t truly sense the present. … Read more