channels

SaaS and AI Chatbots: The New Customer Frontline

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Customer conversations are moving to AI‑first. In 2025, SaaS chatbots aren’t just FAQ bots—they are grounded, task‑capable frontlines that resolve issues, complete transactions, and escalate cleanly. The winning pattern blends retrieval‑augmented generation (RAG) with verified actions (APIs/RPA), omnichannel reach (web, app, WhatsApp, SMS, email, voice), and tight guardrails (identity, policy, approvals). Outcomes: higher self‑serve resolution, … Read more

SaaS Growth in the Middle East and Africa

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SaaS adoption across MEA is scaling fast on the back of new cloud regions, fintech rails, telco ecosystems, and public‑sector digitization. Buyers want mobile‑first products that localize (Arabic/French), work in low bandwidth, integrate with WhatsApp and local payments, and meet sovereignty and security expectations. Growth comes from channel partnerships (telcos, banks, distributors), cloud marketplaces, and … Read more