Onboarding is the moment users decide whether the product fits their job. It compresses time‑to‑value, sets habits, and establishes trust. Products that deliver a clear first win, connect to daily workflows, and teach users how to repeat success retain and expand. Those that don’t see churn masked as “no time,” “too complex,” or “not for … Read more
Great onboarding turns signups into successful, retained customers by getting them to value fast, guiding them through key actions, and supporting them until adoption sticks. In 2025, winning teams combine frictionless signup, segmented in‑app guidance, and tight measurement of activation and time‑to‑first‑value (TTFV)—with the right mix of self‑serve and human touch for different cohorts. Principles … Read more
Introduction Great products don’t retain users by accident—they engineer early wins. In SaaS, onboarding is the moment of truth where expectations meet reality. The fastest, clearest path to first value predicts who becomes a champion and who churns quietly. Effective onboarding reduces uncertainty, compresses time-to-value, and scaffolds habits that stick. This long-form guide distills practical … Read more