SaaS retention should be anchored on a small set of financially rigorous metrics—GRR, NRR, logo and revenue churn, LTV, and CAC payback—tracked alongside cohort and engagement signals to diagnose causes and prioritize fixes. Founders in 2025 also benefit from benchmarking (e.g., median GRR/NRR) and tying targets to unit economics so growth compounds from the existing … Read more
For the better part of a decade, the Software-as-a-Service (SaaS) industry has been obsessed with a single, intoxicating metric: growth. The prevailing narrative, fueled by venture capital and a “growth-at-all-costs” mentality, was centered almost entirely on customer acquisition. The heroes of the SaaS world were the companies with the fastest-growing user numbers, the biggest marketing budgets, and … Read more
Introduction In a competitive SaaS market, winning investor confidence is critical for securing capital, scaling rapidly, and building lasting partnerships. In 2025, investors demand clear metrics, defensible technology, and transparency. Here’s how SaaS startups can proactively build and maintain trust with investors. 1. Demonstrate Product-Market Fit and Unique Value 2. Report the Right Growth Metrics … Read more
Introduction Tracking the right customer success metrics reveals how well your SaaS delivers value, retains customers, and secures growth. Ignore them, and you risk churn, poor engagement, and stagnant revenue. Here are the metrics every SaaS business should have on its dashboard in 2025. 1. Net Promoter Score (NPS) Measures customer loyalty and advocacy. A … Read more
SaaS business chalana numbers ka game hai. Agar aap sahi metrics ko track karte hain, to aap faster grow karte hain, cash burn control me rehta hai, aur team ek clear direction me kaam karti hai. Is playbook me hum un sabse important SaaS metrics ko samjhenge jo har founder ko dekhne chahiye—kya hote hain, … Read more