Cohort Retention

SaaS Product-Led Growth: Best Practices

by

SaaS product‑led growth works best when the product delivers value in minutes, onboarding is embedded in‑app, pricing aligns to perceived value, and revenue is expanded via data‑driven nudges and sales‑assist triggered by product usage signals.In 2025, winning PLG teams operationalize reverse trials, PQL/PQA scoring, product‑led sales, and a tight metrics loop around activation, TTV, and … Read more

How AI Helps in Reducing SaaS Customer Churn

by

AI shifts churn management from lagging indicators to leading actions by scoring risk continuously, diagnosing root causes, and triggering playbooks that match the customer’s context and value. When paired with disciplined measurement—NRR/GRR, cohort curves, and model precision/recall—teams cut avoidable churn while improving expansion and lifetime value. What AI adds beyond traditional CS Unified data foundation … Read more