How SaaS Platforms Are Reinventing Digital Marketing
SaaS is turning digital marketing into a real-time, data-driven operating system. In 2025, the biggest shifts are AI-native automation, warehouse/composable CDPs for first‑party data, measurable personalization across channels, and experimentation at scale—while privacy rules force consent‑aware design. The result: faster campaigns, higher ROAS, and tighter alignment between marketing, product, and revenue. What’s changing The modern … Read more