conversions

SaaS Pricing Psychology: What Really Drives Conversions

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Pricing isn’t just math—it’s perception. The same price can convert wildly differently depending on anchors, frames, and friction. Use these principles to design plans, pages, and trials that signal value, reduce anxiety, and guide buyers to the plan that best fits their needs. Core psychological levers Packaging that increases perceived value Price presentation and page … Read more

The Role of Video Marketing in SaaS Conversions

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Introduction Video marketing has emerged as a powerful driver for SaaS conversions—delivering clarity, engagement, and persuasion at every stage of the buyer’s journey. In 2025, SaaS brands leverage video to educate prospects, showcase product value, and build trust—turning viewers into users and users into advocates. 1. Explainer Videos: Simplifying Complex Value Propositions Concise, animated explainers … Read more