CS ops

Why SaaS Customer Retention Matters More Than Acquisition in 2025

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In 2025, durable growth in SaaS is driven by keeping and expanding existing customers, not just adding new ones. Capital is tighter, CACs are higher, buying committees are larger, and payback windows are scrutinized. Retention compounds revenue via net revenue retention (NRR), lowers reliance on expensive funnels, and signals true product value to boards and … Read more

How SaaS Startups Can Use AI for Smarter Customer Retention

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AI lets startups move from reactive churn firefighting to proactive, personalized retention at scale. In 2025, the winning playbook unifies product, support, billing, and marketing signals into AI models that predict risk early, trigger the right intervention automatically, and continuously learn from outcomes—while keeping humans in the loop for high‑impact moments. What’s changing now Core … Read more