For the better part of a decade, the Software-as-a-Service (SaaS) universe revolved around giants. Horizontal behemoths like Salesforce and Microsoft built massive, industry-agnostic platforms designed to be a one-size-fits-all solution for every business. The philosophy was simple: build a broad, versatile platform and let customers spend a fortune on customization to make it fit. In … Read more
In the hyper-competitive world of Software-as-a-Service (SaaS), there is no single lever more powerful, more misunderstood, and more potentially catastrophic than pricing. It is not a mere number on a webpage; it is the silent narrator of your company’s story. It communicates your value, defines your target customer, dictates your growth trajectory, and, more often than … Read more
For the better part of a decade, the Software-as-a-Service (SaaS) industry has been obsessed with a single, intoxicating metric: growth. The prevailing narrative, fueled by venture capital and a “growth-at-all-costs” mentality, was centered almost entirely on customer acquisition. The heroes of the SaaS world were the companies with the fastest-growing user numbers, the biggest marketing budgets, and … Read more
In the hyper-competitive SaaS landscape of 2025, the old rules of growth no longer apply. Simply pouring money into paid ads is a fast track to burning through cash with diminishing returns. Customer acquisition costs (CAC) are soaring, and users have become immune to generic marketing. Survival, let alone market dominance, now belongs to the … Read more
For years, the SaaS universe revolved around giants. Horizontal behemoths like Salesforce, Microsoft, and Slack built massive, industry-agnostic platforms designed to be a one-size-fits-all solution for every business. They were the Swiss Army knives of software—versatile, powerful, but rarely the perfect tool for a specialized job. The philosophy was simple: build a broad platform and … Read more