Why SaaS Startups Should Focus on Customer Lifetime Value
CLV is the north star for sustainable SaaS growth. It connects product value, retention, pricing, and go‑to‑market efficiency into a single compass for decisions. When CLV rises, startups buy more runway: higher NRR, faster payback, and resilience through market shifts. When CLV stalls, spend turns into a leaky bucket. What CLV tells a SaaS startup … Read more