SaaS retention should be anchored on a small set of financially rigorous metrics—GRR, NRR, logo and revenue churn, LTV, and CAC payback—tracked alongside cohort and engagement signals to diagnose causes and prioritize fixes. Founders in 2025 also benefit from benchmarking (e.g., median GRR/NRR) and tying targets to unit economics so growth compounds from the existing … Read more
For the better part of a decade, the Software-as-a-Service (SaaS) universe revolved around giants. Horizontal behemoths like Salesforce and Microsoft built massive, industry-agnostic platforms designed to be a one-size-fits-all solution for every business. The philosophy was simple: build a broad, versatile platform and let customers spend a fortune on customization to make it fit. In … Read more
In the hyper-competitive world of Software-as-a-Service (SaaS), there is no single lever more powerful, more misunderstood, and more potentially catastrophic than pricing. It is not a mere number on a webpage; it is the silent narrator of your company’s story. It communicates your value, defines your target customer, dictates your growth trajectory, and, more often than … Read more
For the better part of a decade, the Software-as-a-Service (SaaS) industry has been obsessed with a single, intoxicating metric: growth. The prevailing narrative, fueled by venture capital and a “growth-at-all-costs” mentality, was centered almost entirely on customer acquisition. The heroes of the SaaS world were the companies with the fastest-growing user numbers, the biggest marketing budgets, and … Read more
For over a decade, the Software-as-a-Service (SaaS) industry was built on a simple, elegant, and now fundamentally broken promise: the per-seat subscription. Pay a flat fee per user, per month, and get access to the kingdom. It was predictable, easy to understand, and it powered the first wave of cloud unicorns. It also created a … Read more