How to Calculate SaaS Customer Lifetime Value (CLV)
Introduction Customer Lifetime Value (CLV, often called LTV in SaaS) is a core metric that determines the long-term revenue generated by a single customer. It drives decisions in pricing, marketing, retention, and growth. Accurately calculating CLV helps founders invest strategically, maximize profit, and forecast financial performance. 1. Understanding CLV in SaaS CLV estimates the total … Read more