data‑sharing

The Role of Ecosystems in SaaS Growth

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Healthy ecosystems multiply a SaaS company’s reach, product value, and revenue by connecting it to platforms, partners, and complementary apps. The motion: integrate where customers already work, package joint solutions, and co‑sell with credible partners—backed by strong APIs, security evidence, and shared success metrics. Why ecosystems matter now Ecosystem types and what they unlock How … Read more

SaaS Aggregators: The New Growth Engine?

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SaaS aggregators—marketplaces, integration hubs, app directories, and bundled procurement platforms—are becoming powerful distribution and retention levers. They compress discovery, evaluation, purchase, and integration into a single motion, shifting power from standalone vendors to ecosystems that own the customer relationship. What “aggregators” mean in SaaS Why aggregators matter now How aggregators drive growth Playbook to win … Read more