The Role of Machine Learning in SaaS Growth
Machine learning drives durable SaaS growth when it powers decisions and actions, not just dashboards. The highest ROI comes from ML that personalizes onboarding and in‑app journeys, forecasts and prevents churn, prioritizes sales work, optimizes pricing and discounts within guardrails, and automates operations (support, finance, security). Treat models as part of a governed system of … Read more