Email remains a top ROI channel, but legacy automations over‑send, under‑personalize, and miss causality. AI upgrades email from batch blasts to a governed system of action: retrieve verified facts (profile, consent, catalog, inventory, support status), reason with calibrated models (uplift, send‑time, fatigue), simulate outcomes and risks, and execute only typed, policy‑checked actions—compose, personalize, schedule, suppress, … Read more
AI lets lean teams run high‑impact email programs by automating research, targeting for causal lift, generating on‑brand content, and orchestrating sends with strict deliverability and privacy guardrails. The north star is cost per successful action—trial started, activation task completed, meeting booked, upgrade accepted—rather than opens alone. Start with a clean list and consent, wire product … Read more
Email drips turn one-time signups into steady progress toward activation, adoption, and purchase. Done well, they deliver the right help and offers at the right time, lifting conversions without adding sales headcount. Why drips work for SaaS Core playbooks by lifecycle Design principles Triggers and segmentation to set up Copy and CTA patterns Measurement and … Read more