SaaS Adoption in Emerging Markets 2025
SaaS uptake across emerging markets is accelerating on the back of mobile broadband, fintech rails, and ecosystem distribution. Winning products are mobile‑first, offline‑capable, localized, priced for volatility, and integrated with local payments and messaging. Go‑to‑market runs through channel partners, cloud/app marketplaces, telcos, and fintechs—while trust is earned with data residency options, transparent pricing, and human … Read more