AI SaaS in Programmatic Advertising Platforms
AI‑powered SaaS upgrades programmatic buying from heuristic rules to a governed, lift‑oriented system of action. The durable loop is retrieve → reason → simulate → apply → observe: ground decisions in permissioned first‑party and contextual signals, auction logs, supply paths, and brand/policy guardrails; use calibrated models for audience eligibility, incremental lift, bid shading, win‑rate and … Read more