The Rise of Data-as-a-Service (DaaS) Inside SaaS
SaaS companies are increasingly packaging the intelligence generated by their platforms into Data‑as‑a‑Service offerings—APIs, benchmarks, enrichment feeds, and embedded insights that customers can consume outside the core UI. This shifts software from a workflow tool into a source of market intelligence and operational leverage, creating new revenue lines and deeper stickiness. Why DaaS is accelerating … Read more