Usage‑based pricing (UBP) has moved from niche to mainstream because it aligns what customers pay with the value they consume, lowers adoption friction, and creates natural expansion as products become core to operations. Done well, it improves win rates, NRR, and margins; done poorly, it creates bill shock and trust erosion. Why usage‑based is surging … Read more
Responsible AI is no longer a branding choice for SaaS—it’s a prerequisite to win enterprise trust, meet tightening regulations, and avoid costly incidents. As AI powers onboarding, recommendations, pricing, support, and security decisions, vendors must prove their systems are safe, fair, transparent, and controllable. Done right, responsible AI reduces risk and accelerates revenue by shortening … Read more
AI and automation are changing both how value is delivered and how it’s measured. Pricing is shifting from static access to dynamic models that reflect compute intensity, latency/quality choices, and measurable outcomes—while preserving predictability with commitments, caps, and clear invoices. What’s driving the change The emerging pricing toolkit Packaging patterns that make AI pricing feel … Read more
Artificial Intelligence (AI) is transforming the world at an unprecedented pace. From autonomous vehicles and personalized healthcare to advanced content creation and predictive analytics, AI technologies are driving innovation in ways that were unimaginable just a decade ago. Yet, as AI systems become increasingly embedded in everyday life, the ethical questions surrounding their development, deployment, … Read more