founders

SaaS Metrics That Every Founder Should Track in 2025

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A focused, founder-grade metric set keeps the company aligned on growth, efficiency, and durability. Track a small, standardized dashboard weekly; drill deeper monthly. Below is a pragmatic stack organized by business outcome with definitions, formulas, and why each matters. Core growth and durability Activation, adoption, and product usage Monetization and unit economics Retention and health … Read more

The Rise of No-Code SaaS Tools for Non-Technical Founders

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No‑code has crossed from prototyping to production. In 2025, founders without engineering teams are launching real, revenue‑generating SaaS apps—complete with auth, payments, complex workflows, and dashboards—by assembling visual builders, databases, and API connectors. The upside is faster time‑to‑market, lower burn, and rapid iteration; the trade‑offs are performance ceilings, integration limits, and the need for solid … Read more