Horizontal SaaS

The Growth of Vertical SaaS and Its Industry Impact

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For the better part of a decade, the Software-as-a-Service (SaaS) universe revolved around giants. Horizontal behemoths like Salesforce and Microsoft built massive, industry-agnostic platforms designed to be a one-size-fits-all solution for every business. The philosophy was simple: build a broad, versatile platform and let customers spend a fortune on customization to make it fit. In … Read more

Vertical SaaS vs Horizontal SaaS: Which is Right for You?

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In the ever-growing Software-as-a-Service (SaaS) industry, founders, investors, and product teams face a fundamental question before building or scaling their product: Should we go vertical or horizontal? This decision shapes everything—from your target audience and marketing approach to product design and long-term profitability. By understanding the differences between Vertical SaaS and Horizontal SaaS, you can … Read more