Vertical SaaS focuses on one industry’s exact workflows, regulations, and data, turning generic software into an outcomes engine. This sharper fit drives faster sales cycles, higher retention, and superior net revenue retention—often beating broader horizontal tools that require heavy customization and services. What changes with vertical focus Why it grows faster Product patterns that win … Read more
Vertical SaaS focuses on a single industry’s core jobs, data, and regulations—and turns them into turnkey workflows with measurable outcomes. In 2025, that depth is beating breadth: founders who embed into industry‑specific processes ship faster, win trust quicker, and monetize more ways than generic tools can. What’s powering the shift Advantages vertical SaaS holds over … Read more
both can win—but for different reasons. In 2025, vertical SaaS tends to win on depth, workflow fit, compliance, and data moats within a niche, while horizontal SaaS wins on breadth, ecosystem leverage, and platform effects. The “best” model depends on ICP, channel, and defensibility strategy. Many of the strongest companies blend the two: start vertical … Read more