For the better part of a decade, the Software-as-a-Service (SaaS) universe revolved around giants. Horizontal behemoths like Salesforce and Microsoft built massive, industry-agnostic platforms designed to be a one-size-fits-all solution for every business. The philosophy was simple: build a broad, versatile platform and let customers spend a fortune on customization to make it fit. In … Read more
For years, the SaaS universe revolved around giants. Horizontal behemoths like Salesforce, Microsoft, and Slack built massive, industry-agnostic platforms designed to be a one-size-fits-all solution for every business. They were the Swiss Army knives of software—versatile, powerful, but rarely the perfect tool for a specialized job. The philosophy was simple: build a broad platform and … Read more
Introduction The SaaS market has traditionally been dominated by horizontal solutions, designed to serve a wide range of industries with generic features. While horizontal SaaS products, like Salesforce or Slack, address broad needs, many businesses are now seeking specialized tools tailored to their unique industry challenges. This demand has fueled the rise of Vertical SaaS, … Read more
Introduction The SaaS (Software as a Service) industry has seen exponential growth over the last decade, with businesses of all sizes adopting cloud-based software for everything from project management to customer relationship management (CRM). While horizontal SaaS products—those designed to serve multiple industries—have dominated the market for years, there’s a notable shift towards industry-specific SaaS … Read more