jobs-to-be-done

Introduction Customer-centric SaaS isn’t a slogan—it’s an operating system. It’s the relentless practice of understanding users’ real jobs-to-be-done, designing end-to-end journeys that remove friction, and continuously aligning product decisions with measurable customer outcomes. When done right, customer centricity compounds: activation accelerates, support volume falls, expansion improves, and advocacy grows. When done poorly, teams ship features … Read more