SaaS Influencer Marketing: Does It Work?
Short answer: yes—with the right creators, content, and measurement. But it’s not “celebrity shout‑outs”; it’s expert‑led, credibility‑driven advocacy that maps to the B2B buying journey. Treat it like a performance channel with rigorous targeting, enablement, and attribution. When influencer marketing works for SaaS Where to use it in the funnel Picking the right influencers Offer … Read more