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Why SaaS Startups Should Invest in Video Marketing

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Video marketing SaaS startups ke liye compounder hai: faster trust, clearer product understanding, higher activation/conversion, aur stronger retention. Demos and explainers confusion kam karte hain; customer stories social proof banate hain; short‑form clips discovery aur brand recall badhate hain. Sahi stack: product‑led videos (demo, setup, troubleshooting), trust assets (case studies, benchmarks), and distribution ops (YouTube/LinkedIn/short‑form) … Read more

SaaS Influencer Marketing: Does It Work?

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Short answer: yes—with the right creators, content, and measurement. But it’s not “celebrity shout‑outs”; it’s expert‑led, credibility‑driven advocacy that maps to the B2B buying journey. Treat it like a performance channel with rigorous targeting, enablement, and attribution. When influencer marketing works for SaaS Where to use it in the funnel Picking the right influencers Offer … Read more