SaaS Growth in the Middle East and Africa

SaaS adoption across MEA is scaling fast on the back of new cloud regions, fintech rails, telco ecosystems, and public‑sector digitization. Buyers want mobile‑first products that localize (Arabic/French), work in low bandwidth, integrate with WhatsApp and local payments, and meet sovereignty and security expectations. Growth comes from channel partnerships (telcos, banks, distributors), cloud marketplaces, and … Read more