The Rise of Vertical SaaS: Why Industry-Specific Solutions Win

Vertical SaaS is surging because it solves real, high-friction problems inside specific industries with out-of-the-box workflows, domain compliance, and deep integrations. In 2025, investors and founders are prioritizing specialization over breadth: vertical products retain better, command premium pricing, and build defensible moats by encoding industry rules, data models, and integrations that horizontal tools rarely nail. … Read more