Introduction: From lagging indicators to proactive retentionChurn is a compounding drag on SaaS growth. Traditional approaches rely on lagging signals (cancellations, non‑renewals) and manual playbooks that arrive too late. AI flips the script. By unifying product telemetry, support interactions, contract context, and sentiment into predictive signals—and then orchestrating the right actions—SaaS companies can detect risk … Read more
Introduction: From software that helps to software that delivers outcomesSaaS 1.0 digitized workflows and centralised data. SaaS 2.0 focused on experience, collaboration, and product‑led growth. SaaS 3.0 is different: AI becomes the engine. Platforms retrieve knowledge in real time, reason about context, and act across connected systems—safely, explainably, and at low latency. The winners are … Read more
Introduction: From feature factories to outcome enginesSaaS product development is undergoing a once-in-a-decade transformation. For years, teams shipped incremental features, optimized funnels, and refined workflows. AI upends this cadence. It collapses multi-step tasks into intents, grounds product behavior in organizational knowledge, and continuously learns from usage. The craft of building SaaS is shifting from designing … Read more
Introduction: From software that supports to software that thinksSoftware-as-a-Service is undergoing a structural shift. Traditional SaaS digitized workflows; smarter SaaS, powered by AI, reasons over data, personalizes experiences, predicts outcomes, and increasingly acts on behalf of users. The difference is not cosmetic. AI-native SaaS collapses multi-step processes into a single interaction, turns unstructured data into … Read more
Introduction: A seismic shift for softwareArtificial intelligence is no longer a feature add-on in SaaS—it’s the new foundation. SaaS companies are rapidly transforming products, pricing, operations, and go‑to‑market to become AI‑native. This shift isn’t just about adding a chatbot or sprinkling in a few recommendations. It’s about rethinking every layer of the stack and every … Read more