moats

Vertical SaaS vs Horizontal SaaS: Which Model Wins in 2025?

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both can win—but for different reasons. In 2025, vertical SaaS tends to win on depth, workflow fit, compliance, and data moats within a niche, while horizontal SaaS wins on breadth, ecosystem leverage, and platform effects. The “best” model depends on ICP, channel, and defensibility strategy. Many of the strongest companies blend the two: start vertical … Read more

The Rise of Vertical SaaS: Why Industry-Specific Solutions Win

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Vertical SaaS is surging because it solves real, high-friction problems inside specific industries with out-of-the-box workflows, domain compliance, and deep integrations. In 2025, investors and founders are prioritizing specialization over breadth: vertical products retain better, command premium pricing, and build defensible moats by encoding industry rules, data models, and integrations that horizontal tools rarely nail. … Read more