network-effects

Why Vertical SaaS Is Outpacing Horizontal SaaS

by

Vertical SaaS focuses on one industry’s exact workflows, regulations, and data, turning generic software into an outcomes engine. This sharper fit drives faster sales cycles, higher retention, and superior net revenue retention—often beating broader horizontal tools that require heavy customization and services. What changes with vertical focus Why it grows faster Product patterns that win … Read more

Why Freemium Models Work Best for SaaS

by

Freemium succeeds when the free tier showcases core value quickly, spreads through usage, and creates natural, low‑friction upgrade moments tied to real outcomes—not arbitrary walls. The model turns user adoption into a self‑serve funnel, lowers CAC, and compounds via collaboration and templates, provided unit economics and guardrails are designed well. Strategic advantages of freemium When … Read more