Predictive AI in SaaS: Forecasting Customer Churn Before It Happens
AI turns churn prevention from rear‑view reporting into forward‑looking action by scoring risk windows, explaining drivers, and triggering tailored interventions before customers cancel. Predictive programs that combine propensity, time‑to‑event, and uplift modeling consistently reduce churn and raise retention KPIs when grounded in clean usage, billing, and sentiment data. Why churn forecasting matters now Data foundations … Read more