The Role of SaaS in Omnichannel Customer Experience
SaaS is the connective tissue that unifies channels, data, and workflows so brands can deliver seamless, contextual experiences across web, app, chat, email, stores, contact centers, and field. Cloud delivery, open APIs, and embedded AI make it feasible to coordinate journeys in real time, measure outcomes, and iterate quickly—without stitching together brittle, on‑prem stacks. Why … Read more