Introduction: From subscriptions to outcomesArtificial intelligence is reshaping the core economics and go-to-market motions of SaaS. What began as simple seat-based subscriptions is evolving into outcome-priced, usage-aware, AI-orchestrated platforms that learn from every interaction. This shift changes how products are built, packaged, priced, sold, and supported—and it rewards companies that align value delivery with measurable … Read more
Introduction: From “AI features” to AI-native operating systemsThe next five years will redefine software. SaaS won’t just “include AI”—it will become AI-native, built around systems that retrieve, reason, and act with clear guardrails, measurable outcomes, and disciplined unit economics. The winners will compound advantage by owning entire workflows, grounding intelligence in customer data, and proving … Read more
Introduction: Why a new SaaS generation is emerging nowA profound platform shift is underway. The last great SaaS wave digitized workflows; the next wave—AI-first SaaS—turns those workflows into intelligent, outcome-driven systems that learn, reason, and increasingly act. Several forces converge to make this moment inevitable: businesses finally possess a critical mass of structured and unstructured … Read more
Introduction: From software that serves to software that thinksThe software industry is entering a structural shift: SaaS is becoming AI-powered at its core. For two decades, cloud software digitized workflows and centralized data. Today, AI-powered SaaS does more—it reasons over that data, predicts outcomes, personalizes experiences, and increasingly acts on behalf of users. This is … Read more