Micro‑SaaS succeeds by solving a sharp, valuable job for a narrow audience with obsessive focus, lightweight ops, and fast iteration. The playbook: pick a niche, deliver a 10× outcome on a single painful workflow, ride larger platforms for distribution, and package it with transparent pricing and trust. Why micro‑SaaS now Finding a high‑signal niche Product … Read more
Winning SaaS marketing in 2025 is about sharp focus, proof of value, and disciplined ops. Avoid these common traps and use the fixes to course‑correct fast. 1) Vague ICP and me‑too positioning 2) Talking features, not jobs and outcomes 3) Copycats over category clarity 4) Spreading go‑to‑market too thin 5) Treating PLG as “free plan … Read more
Introduction Launching and scaling a SaaS product in 2025’s competitive landscape demands far more than a great product. Success starts with a robust, data-driven go-to-market (GTM) strategy—a roadmap for capturing attention, winning users, and accelerating growth from day one. Here’s how startups can construct a GTM foundation for rapid and sustainable traction. 1. Define Target … Read more