AI in SaaS for Predictive Marketing Budget Allocation
AI‑powered SaaS allocates marketing budgets by forecasting channel outcomes, simulating what‑ifs, and optimizing spend to a KPI such as ROAS, profit, or revenue, replacing guesswork with model‑backed plans and continuous reallocation. The strongest stacks combine MMM‑style modeling with live optimization and copilot‑like guidance so teams can shift dollars quickly with confidence and measurable lift. What … Read more