Choosing the right pricing model is about aligning how customers realize value with how revenue is captured. Below is a concise guide to the most effective SaaS pricing models in 2025—what they are, when they work, and how to avoid common pitfalls—followed by a decision framework to help pick the best fit. Core pricing models … Read more
Startups don’t beat incumbents by being broader—they win by being sharper. The path to victory is a focused wedge, superior execution on a specific job-to-be-done, and a go-to-market engine that converts early love into compounding advantage. Here’s a pragmatic blueprint to punch above weight without outspending giants. 1) Find and dominate a sharp wedge 2) … Read more
SaaS lowers upfront capex, but the true total cost of ownership (TCO) often exceeds the sticker subscription. Hidden expenses creep in through usage, integrations, data, compliance, and governance gaps. Below is a practical, no-fluff guide to every major hidden cost area and concrete steps to reduce them, followed by a 90‑day action plan, negotiation playbook, … Read more