Introduction User retention is the lifeblood of SaaS growth and profitability. In 2025, behavioral analytics—tracking and analyzing the fine details of how users interact with your software—has emerged as the key lever for driving renewal, advocacy, and expansion revenue. Intuitive data-driven strategies not only reduce churn but also lead to longer customer lifetimes and higher … Read more
Introduction Tracking the right customer success metrics reveals how well your SaaS delivers value, retains customers, and secures growth. Ignore them, and you risk churn, poor engagement, and stagnant revenue. Here are the metrics every SaaS business should have on its dashboard in 2025. 1. Net Promoter Score (NPS) Measures customer loyalty and advocacy. A … Read more
Introduction Customer Lifetime Value (CLV) is the single most important metric for SaaS growth and sustainability. It reflects how much revenue a customer contributes over their entire journey—from signup to loyal advocacy. By focusing relentlessly on boosting CLV, SaaS brands build durable businesses that outperform the competition. Why CLV Matters in SaaS The SaaS CLV … Read more