SaaS Customer Retention Strategies That Actually Work
Customer retention in SaaS hinges on shortening time-to-value, proactively managing health, and aligning ongoing product value with evolving customer goals, all supported by disciplined operational playbooks and clear renewal motions that reduce both voluntary and involuntary churn at scale. Benchmarks in 2025 show median net revenue retention in the 106–110% range for healthy B2B SaaS, … Read more