QBRs

Why Customer Success is the New Growth Engine for SaaS

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Customer Success (CS) has shifted from a “nice-to-have” to the core engine of durable SaaS growth. In a world of subscription revenues, high acquisition costs, and competitive parity, the fastest, cheapest revenue comes from keeping and expanding existing customers. CS operationalizes that reality: it compresses time-to-value, drives adoption, prevents churn, and turns users into advocates—directly … Read more

Building Long-Term Customer Relationships in SaaS

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Introduction In SaaS, revenue is rented one month at a time and renewed through trust. Winning the first deal gets a logo; keeping and growing the account creates a business. Long-term relationships are forged when customers repeatedly achieve outcomes, feel understood, and trust that the product and company will help them adapt to new challenges. … Read more