AI in SaaS: Boosting Customer Engagement

AI lifts SaaS engagement when it turns signals into timely, personalized actions that help customers succeed—without adding noise. The winning pattern blends explainable health and intent signals, uplift‑ranked next‑best actions (NBA), in‑app guidance and search that actually solve problems, and multichannel orchestration with frequency/fairness guardrails. Treat engagement like an SLO: measure time‑to‑value, feature adoption, active … Read more