AI in Personalized Marketing: Smarter Campaigns
AI is pushing personalization from simple segments to real‑time, one‑to‑one experiences that adapt offers, content, and timing across channels—lifting engagement, conversion, and loyalty when grounded in first‑party data, clear consent, and rigorous testing rather than guesswork. 2025 programs blend hyper‑personalized journeys, predictive analytics, and modular content with privacy‑first design so experiences feel helpful, not intrusive, … Read more